What You Stand On Is What We Stand For

Our reason for being... To make beautiful, responsible, and high performing LVT flooring that you love for years to come as much as the day it was brand new. We make LVT flooring. It’s all we do. It’s all we’ve ever done.

To truly understand who we are, we must travel back to the 1950’s when our founder, Norman Stone, was the owner of a booming retail flooring store. While highly successful, Norman decided to broaden his supplier base. He learned Japanese, traveled to Japan, and began importing ceramic tile from there in the mid-60's. Throughout his travels in Asia, Norman also helped pioneer the first pure, homogenous vinyl floor tile from Taiwan and bring to America in the 70’s.

Today we know this type of flooring as Luxury Vinyl Tile, or more commonly referred to as LVT. The rest is history. Today, Norman’s son, Harlan, is at the helm of our organization, HMTX Industries, Metroflor’s parent company, inspiring us to make the world’s most beautiful floors. We will not compromise on quality, the environment, or the people that make the product.

What We Do

Resilient vinyl flooring has come a long way from the days of disco, with many advancements. All of which Metroflor has been a part, many that we have led. For example, bringing to market the first glueless, floating LVT floor which opened the door to more and more home applications because of the ease of installation and easy, carefree maintenance. Today, we offer one of the flooring industry’s widest range of products in multiple LVT categories including:

-Waterproof Rigid Core... the most popular vinyl floor today. Our brands: Inception SPC, Metrostone SPC, Genesis WPC, and French Quarter WPC

-Flexible LVT... aka glue down LVT. Our brands: Metroflor LVT, Artistek

-Magnetic LVT... one of the most interesting and innovative floors available. Our brands: Attraxion.

-Floor Care Accessories to keep your floor looking like new. Our brand: Prevail

Our Values

  • Put people first.

    We care for our colleagues and customers as if the life of our company depends on them. Because it does.

  • Floor somebody everyday.

    We consider each human encounter or product we create an opportunity to make someone else feel or live a little better. Our designs should make people say “Wow,” our products should withstand the toughest conditions and our service should make people feel warm and fuzzy.

  • Interact, don’t transact.

    Knowing we don’t earn loyalty by making sales, we build and nurture relationships by asking, listening, responding and serving. We seek first to understand…then, to be understood.

  • Do the right thing.

    If we say it, we stand behind it. If it doesn’t work, we fix it. Where there is dissatisfaction, we take action. We honor our customers by acting with integrity. Always.

  • Care about our planet and communities.

    We are dedicated to protecting and enhancing our planet and our place in it through sustainability, transparency, innovation and industry leadership and with a company-wide commitment to fight social injustice wherever we encounter it.

  • Take fun seriously.

    Understanding life is short and there aren’t many flooring tragedies, we believe in being serious about what we do but not taking ourselves too seriously while doing it. Some call us the LVT Specialists, some call us the Performance Specialists, but you can call us Metroflor.